|Sri Lanka Tourism begun second phase of tourism campaign|
in Russian Federation
This time the campaign began from Russia and will take its journey through four other major cities of the Russian Federation: Nizhny Novgorod, Kazan, Ufa and Yekaterinburg covering a distance of almost 4000 kilo meters on wheels, in a campaign that has been named “Mega Tourism Caravan”.
“The long journey and the promotional campaign of almost two weeks aims at popularising of Sri Lanka in Russia, strengthening of cultural and business cooperation, enhancement of mutual understanding between our countries and most importantly promoting Sri Lankan Tourism. At each city there would be Shopping Mall Activations to include Ayurweda Spa Treatments, Demonstration on Preparation of Traditional Handy Crafts and Liquid Tea Service, Cultural Shows, Workshop for Tour Operators, Press Conferences and Photo Exhibitions. Moreover, in Moscow there would be a grand cultural show along with a reception held for leading travel and tour operators, media personnel, tea industrialists and Sri Lanka Diaspora,” the statement said.